Launching a website is a daunting task by itself, and the added pressure of your search engine presence only stacks more tasks to your seemingly endless to-do list. But fear not burgeoning business owner, listed below are some helpful tips to keep in mind before and during the big launch to prematurely prevent future SEO headaches.
1. Social Media Presence
In the earliest stages of your site’s brainstorming, it is key to lock in your social media accounts early. Waiting too long to register may result in someone else having the account username you desire. You never know who may want your twitter name or facebook URL, be it on purpose or not. Once your account names have been made, it is key to keep fresh content linked to your social media accounts. This will keep your subscribers engaged, giving them a feeling of action and progress towards your business.
2. The importance of a Solid Sitemap
Simplicity is key when it comes to a sitemap. An effective sitemap will not only make your site easier to navigate for potential patrons. Search engine crawlers or “spiders” use them as well, making it easier for your site to be accurately and thoroughly indexed by search engines.
3. Links! Links Everywhere!
Links, the foundation of search engine optimization, are simple and yet effective. When creating new content it is key to linking back to your archived and active pages to create more traffic to every corner of your website. All the while, keep in mind every other word being blue may annoy your reader. Use your best judgement when it comes to how many links you include in a post or page without being excessive.
4. Pretty URL’s and Picture Descriptions
Instead of keeping the algorithmically created URL’s for your pages, try changing them to the title of the page or post. This will not only appear more user friendly, but it will also make your content more readily searchable through Bing or Google. The same applies to image descriptions and captions as well. The hover or alt text can be optimized with keyword search terms eventually leading more traffic to your site.
5. Keep an Eye on Your Analytics
After implementing all of the above, be sure to find out if your hard work and preparation has paid off. By monitoring the statistics of your page, you can discover where traffic is going, coming from and their conversion rates. Google Analytics is the most widely adopted service, and the basic version is free to use.
So, now you know a few SEO considerations to keep in mind when you’re launching a new website. You should remeber to link to your social media presences. You should make a well-formed XML sitemap. You should increase the internal links within a site.You should use search engine-friendly URLs. You should install and make inferences from a Web analytics package.
What are some SEO considerations you like to make sure are taken care of? Let me know in the comments below: I’d love to hear from you.
Zane Schwarzlose is an SEO at Fahrenheit Marketing, an Austin Web design company. Zane enjoys that all of his company’s sites are developed with SEO in mind.