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Dentist SEO case study

SEO Tips to Bring in More Dental Patients

It’s likely that you’ve heard about SEO, which stands for Search Engine Optimisation. All businesses need use SEO unless they want to be left behind online.So how do you use SEO to increase the customer base of your dental practice? These tips will help to improve the quality and quantity of traffic to your website by organic reach on Google, which a specific focus on dental businesses.

Fundamentals

Before we start, you must have two fundamentals in place.

1 – NAP – This stands for Name, Address and Phone number. You must have this information correctly and clearly displayed on your site and social media pages so that people can find you. There is no use in getting traffic if they cannot contact you.

2 – Google My Business – As the world’s largest search engine, Google is the key online location where your ranking matters. Adding the details of your business correctly and thoroughly into Google’s business listing legitimises your business from the perspective of the search engine and helps your ranking.


Tip #1
Use Keywords Effectively

Case Study

Dorset dental implant clinic  wanted to rank #1 in the UK for emergency dentist in their local catchment area, a very valuable term. They created an array of content that answered all the questions that prospective customers may have about restorative dentistry, including all the popular search terms in their field. In doing so they produced a site worth visiting that ranked highly.

Using keyword tools like keyword.com (formerly Serpbook) and Ubersuggest you can assess keyword density and volume to devise strategies to conquer your market.

For optimal ranking, it is not enough to use keywords in the body of text of your content alone. You must also use them wherever possible in:

-Page titles
-Subheadings
-Meta-descriptions
- Image titles

The text in each of these places are indexed and contributes to ranking.


Tip #2
Make Sure Your Site Structure Works

Case Study

The Gentle Dental wanted to target new patients in Kingston (KT8) to rank first in organic search results for emergency dentists.

After conducting an extensive research into the customer journey, only to find out that their site was not up to the technical standards required to optimise ranking.

You need to consider:

-Site Speed – use a fast host, reduce size of images and videos
-Plugin & Web code Optimisation
-Site Navigability

What new clients need to know

Can you guarantee results?

Anyone who tells you they can guarantee top ranking results in a short timeframe may not be telling you the whole truth! Only Google knows what sites will rank on page 1 based on its 200+ ranking factors – which they regularly change and tweak (Penguin and Panda being the most famous).

What we can guarantee is that we will use the most up to date and natural methods to get top notch results – as we have always done, time after time.

Do you have standard SEO packages?

What works well for one website in a particular market does not necessarily work in other markets. It depends on many factors – the age and quality of your website, the competitiveness of your niche and your current level of on page and off page search engine optimisation.

That is why we will give you a free website audit before giving you a price and plan which will be bespoke to you. Our prices start at under £200 per month so are very affordable. See average SEO prices.

Am I tied into a long term contract?

No. We don’t believe in them. SEO is a medium to long term commitment but we believe that if you are happy with our performance, no contract is needed.

Why do I need HPSEO services?

Some people think that their website will start to rank automatically once it has been designed, built and content added. Unfortunately, it is not that simple. There are millions of websites trying to get those first 10 places on Google and yours is just one of them. It’s a sad statistic that more than 90% of people who start a website realise this, and how difficult it is, and give up.

That’s where we can help you with our expertise at ranking websites – don’t become one of the 90%.

Can you tell me how to advertise on Google?

In a word – yes! There is pay per click (ppc) and product listing ads (PLA or Google Shopping). We have expertise in setting up your campaigns and managing them to ensure a maximum return on investment. We will also communicate with you to find out what your business goals are and that they are aligned to your campaigns.


 
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